Behind the scenes
Stacy Odwell, founder of Natural Extensions Co., has nearly 20 years of experience in the hair industry. Driven by a passion for helping women regain confidence, especially those facing hair loss, Stacy developed a gentle, natural-looking hand-tied extension method using only the highest quality hair.
Since launching her brand in 2010, she has collaborated with top factories and salons worldwide, and now supplies her own premium hair line launched in 2025. Stacy also trains salons and stylists across the UK and serves as an Ambassador and Trainer for the award-winning Inanch London salon.
Stacy first came across hand-tied extensions in the US over 10 years ago. Totally fascinated, she brought them back to the UK & started incorporating them into her work & was blown away by how much better they were than machine-tied wefts. The process has taken many years & launched as Natural Extensions in 2010. Stacy is not only able to offer the benefits of hand-tied wefts to her own private clients, but also teach her methods to stylists & salons across the UK & beyond.
"As Seen in the Daily Mail "
The Natural Extensions approach is a result of Stacy’s long-standing experience mixed with her passion for how the combination of the highest quality hair & hand-tied wefts can deliver the most flawlessly beautiful natural effect.